Inbound links are a staple in SEO content marketing. But before we go any further, what exactly are inbound links? These are hyperlinks that bring people to your site from an external site. Content marketing guru Neil Patel encourages us to work to get other high traffic sites that people trust to link to our sites. What does it do? Simple - it redirects traffic from the other site to yours. But that's not all he does. Getting inbound links also helps you do all of the following: Better search engine ranking Increased visibility Improved brand reputation (because a trustworthy site refers you) Improved consumer trust if trusted digital influencers refer to your site But there is a catch. You can only use this strategy if your content is up to scratch. You don't want to drive potential customers to your page, just disappoint them because they didn't find what was promised or what they were looking for. Here are some of the main ways you can get inbound links: Create meaningful content that people automatically want to connect with. Try to create evergreen content whenever you can - it will always stay linked. Guest post on reliable and trustworthy sites in your niche. Comment on relevant blog posts with useful information. Include influencer marketing in your strategy (the biggest social media influencers in the niche can give you the biggest backlink benefit). Read all this and more in detail here:

Does your business really need to build links in 2020? Since so much emphasis is placed on content in order to secure high-quality inbound links, find some great content curation tips in the following blog posts. They are a great starting point for any SEO web content writer: Content Marketing - Everything you need to know Content Marketing Strategy From Scratch - Ultimate Guide 9 tips for an effective content marketing plan How to Choose a Content Management System in the Context of SEO Azerbaijan Phone Number List Content Marketing Takeaways from 15 Experts 3. Steal the best keywords from your competitors -Brian Dean Brian Dean is the CEO of Backlinko and you can tell from his name that this guy knows a thing or two about SEO. So when he gives you SEO tips, you want to follow them. Even if he encourages you to steal. *winks* Here's the thing: you and your competitors have something in common - you have similar products and services and, therefore, a similar target audience. Heck, you may even have the exact same target audience – people that each of you is trying to lure in your direction. What does it mean? This means that what works for their target audience will likely work for yours too. But that doesn't mean, by any stretch of the imagination, that you can go ahead and copy their work.

Plagiarism is forbidden in the world of digital marketing – from an ethical point of view, of course, but also because originality is one of the key factors depending on search engine rankings. If you copy content elsewhere on the internet, your rankings and reputation will suffer. So what are you doing? Well, all you need, to rank as high or even higher than your competitors, are the keywords you know they rank for. Once you have this information, you can use these keywords to create content that is entirely unique to you, whether the information you share is unique or the way you present it. In short, your keyword research strategy should include time spent on this particular activity. Want to know more? Here is a blog post on some tools that can help you through the process: The 8 Best Tools for Finding Competitor Keywords SEO optimization 4. "Gain search authority through volume, value, and variety." -Michael Brenner Volume. Value. Variety. Michael Brenner, CEO of Marketing Insider Group, calls it the 3 Vs of content marketing. And boy are these very important content marketing tips!